During my career I’ve had the privilege of working for a wide range of clients and in a diverse scope of environments –  from small, bustling London agencies to large international ecommerce brands, with my own direct clients in between. This exposure has allowed me to develop my skill set and adapt different ways of working, while always focusing on delivering the maximum value to the end user of each project. 

Great solutions blossom from having a deep understanding of the challenges faced. As design by nature allows ambiguity in its delivery, with no single “right answer”, it’s only through understanding the problem that you can come up with a great concept, idea or solution. It’s by focusing on this element of ‘understanding’ that I passionately enjoy nurturing and developing creative talent, both my own and that of the teams and individuals I lead and support.