Throughout my career, I’ve had the privilege of working with a diverse array of clients and environments, ranging from small, bustling London agencies to large international e-commerce brands, and everything in between. This exposure has honed my ability to adapt and refine my skills across different working styles, always with a keen focus on maximizing value for the end user of each project.

Great solutions emerge from a deep understanding of the challenges faced. Design, inherently ambiguous and without a single "right answer," thrives on this principle. By thoroughly comprehending the problem, one can develop innovative concepts and solutions. My passion lies in fostering this understanding, nurturing creative talent within myself and the teams and individuals I lead and support.